Putting PR on Top: Building the PR Industry
1. Media Relations ≠ Public Relations
2. Get Public Relations Out of The Marketing Mix
- Put an End to The Hostile Takeover
3. Show Benefits of Buying Local
4. Grow Size of Industry
- Current market size = $29m
5. Always Tell The Truth
6. Stop The Brain Drain
- Recruit Back Our Best & Brightest
7. Screen The Tourists from The Contributors
8. University PR Programs Need to Cross-Train
9. Make PRSSA More Important
10. Put PRSA on Your Home Page
11. Build Capacity in The Social Sector
Presented by Bill Carlson, President of Tucker/Hall, Inc.
at the PRSA Tampa Bay Chapter on February 16, 2005.
For more information please contact Bill Carlson at bcarlson@tuckerhall.com
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